TACO JOHN'S "THE BURRITO INCIDENT"
- Advertising to Grow as Agencies Adapt to Changing Market Demands. Cortès, Rossie // Caribbean Business;2/3/2005, Vol. 33 Issue 4, p40
Looks into the advertising industry of Puerto Rico. Expectation of growth to come from an increase in the advertising budgets of established accounts; Prediction of a top advertising agency executive that some clients will invest more in brand development and less in promotions and short-term...
- Profit Over Principle. Dumaine, Andy // Adweek Eastern Edition;11/3/2003, Vol. 44 Issue 43, p18
Advertising types can make a lot of money. Greed is the antichrist of greatness. The client who lusts after his year-end bonus rarely ventures far from the middle of the road. There are entire agencies out there with healthy billings and no professional integrity. Yet their equally clueless...
- Smith clears the way for a single ITV. Brech, Poppy // Marketing (00253650);12/14/2000, p1
Reports on reactions of advertisers to the British government's Communications White Paper, unveiled by culture secretary Chris Smith that creates a single regulator for the entire communications industry. Agencies to be replaced by Ofcom, which will regulate TV, radio and telephony; Concerns...
- Will Smith permit the industry to regulate itself? Reid, Alasdair // Campaign;07/25/97, Issue 30, p14
Presents advertising industry experts' views on policy reforms espoused by Chris Smith, secretary of Great Britain's Department of Culture, Media and Sport. Impact of developing a long-term strategy for broadcasting; Concern over fair competition among advertisers; Issues in monitoring trends...
- Ratings. // Cable World (10427228);7/28/2003, Vol. 15 Issue 30, p42
Presents data on the ranking of cable advertising-supported programs.
- SHOW ME THE MONEY. Lyons, Kate // B&T Weekly;11/14/2003, Vol. 53 Issue 2451, p12
Focuses on the remuneration for an advertising agency's creative services. Issue on the remuneration based on an agency's intellectual property of creative concepts; Recognition for diversity of agency offerings; Clients' scope of work.
- ADWATCH: The industry analysis of advertisement recall . // Media: Asia's Media & Marketing Newspaper;6/13/2003, p18
Presents a chart on the results of an Adwatch research conducted between February 20 to March 5, 2003, on advertisements in Beijing, China. Product name; Percentage of respondents who have seen or heard of the listed advertisements; Agency or TV buyer.
- Chris Smith lambasts EU plan to ban child TV ads. Barrett, Lucy // Marketing Week;3/22/2001, Vol. 24 Issue 6, p5
Reports on Culture Secretary Chris Smith's opposition against Sweden's attempts to introduce a European Union-wide ban on advertising to children. Smith's pledge that the government will not attempt to interfere or change the existing regulations; Reasons why Smith opposes the ban.
- White Paper calls for a 'co-regulation' system. // Campaign;12/15/2000, Issue 50, p5
Focuses on the stand of the government on television and radio commercials in Great Britain. Proposal in the White Paper on communications unveiled by culture secretary Chris Smith; Reaction of the Advertising Association on the news; Responsibility of Ofcom in regulating advertising. INSET:...