Saxton, Graham
July 2004
Brand Strategy;Jul/Aug2004, Issue 184, p48
Trade Publication
Explains the results of a global youth study, showing that young people are contradictory, rebellious and in constant state of flux. Perception on sex, drugs and rock 'n' roll; Failure of classical music to make an impact in the youth market; Popular consideration for the British 15-19 year-olds intending to go the university.


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