TITLE

SEX, DRUGS, ROCK 'N' ROLL …AND SAVINGS

AUTHOR(S)
Saxton, Graham
PUB. DATE
July 2004
SOURCE
Brand Strategy;Jul/Aug2004, Issue 184, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains the results of a global youth study, showing that young people are contradictory, rebellious and in constant state of flux. Perception on sex, drugs and rock 'n' roll; Failure of classical music to make an impact in the youth market; Popular consideration for the British 15-19 year-olds intending to go the university.
ACCESSION #
13736413

 

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