TITLE

KIDS LIKES AND DISLIKES

AUTHOR(S)
Dixon, Catherine
PUB. DATE
July 2004
SOURCE
Brand Strategy;Jul/Aug2004, Issue 184, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Analyzes the results of a survey about the behavior and attitudes of children. Accusations against advertising agencies of using sophisticated techniques to target children; Attitude of children to healthy eating and exercise; Confusion in all age groups as to what constituted junk food.
ACCESSION #
13736407

 

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