TITLE

GLOBAL TRENDS IN CONFECTIONARY

AUTHOR(S)
Sin Hui Chew
PUB. DATE
July 2004
SOURCE
Brand Strategy;Jul/Aug2004, Issue 184, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on trends in the global confectionary market. Total confectionery sales in 2003; Marketing efforts of the manufacturers to develop products with added value properties; Trend away from sugared products; Largest selling confectionery product; Challenges for the future.
ACCESSION #
13736405

 

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