TITLE

OLDER CONSUMERS ARE A GOLDEN OPPORTUNITY

PUB. DATE
July 2004
SOURCE
Brand Strategy;Jul/Aug2004, Issue 184, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the results of OMD's survey about the behavior and attitudes of older consumers in Great Britain. Types of older consumers; Favorite brands of the over-45s by segment; Habits of older consumers by sector.
ACCESSION #
13736404

 

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