TITLE

Food for thought

AUTHOR(S)
Marshall, Jill
PUB. DATE
July 2004
SOURCE
Brand Strategy;Jul/Aug2004, Issue 184, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Identifies the role of food labeling and packaging in the obesity debate. Major sub-divisions of brands; Range of ideas mocked-up on packaging to explore which kind of system would be most acceptable and helpful to consumers; Concerns regarding the relationship between health and food.
ACCESSION #
13736397

 

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