TITLE

Drink to success

AUTHOR(S)
Cole, Martin
PUB. DATE
July 2004
SOURCE
Brand Strategy;Jul/Aug2004, Issue 184, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Calls for the beverage industry to invade other industries for innovation. Extension of a drinks brand into the food industry; Successful strategies for some brands; Factor critical to driving category growth; Challenges facing the beverage industry.
ACCESSION #
13736394

 

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