TITLE

Adding vitality

AUTHOR(S)
Stephens, Ian
PUB. DATE
July 2004
SOURCE
Brand Strategy;Jul/Aug2004, Issue 184, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains the thinking behind Unilever's logo which reflects that development of the previously hidden corporate brand name. Strategic plan; Focus for Unilever's brands; Individual icons that make up the Unilever; Challenges facing the company.
ACCESSION #
13736393

 

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