TITLE

Coco de Mer at sea

AUTHOR(S)
Hopkins, Gary
PUB. DATE
July 2004
SOURCE
Brand Strategy;Jul/Aug2004, Issue 184, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Assesses Coco de Mer's application for a registered trademark to the Great Britain Trade Mark Office to cover its jewelry, perfumery, travel bags and clothing. Legal obstacles to overcome in the registration process; Chanel's opposition to Coco de Mer's application on the basis of its own COCO registered trademark; Recommendations for Coco de Mer to protect its brand.
ACCESSION #
13736390

 

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