TITLE

The direct approach

AUTHOR(S)
Doonar, Joanna
PUB. DATE
July 2004
SOURCE
Brand Strategy;Jul/Aug2004, Issue 184, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Assesses Cafedirect's appeal and positioning in the fair trade market. Performance of the British fair trade hot drinks company; Combined retail sales of Cafedirect; Expansion of the brand in the out-of-home sector; Marketing campaign; Challenges for Cafedirect.
ACCESSION #
13736384

 

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