TITLE

Fighting for a fair game

AUTHOR(S)
Doonar, Joanna
PUB. DATE
July 2004
SOURCE
Brand Strategy;Jul/Aug2004, Issue 184, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Investigates the increasing consumer interest and growth of Fairtrade-labeled products. Examples of Fairtrade brands; Growth in Fairtrade-labeled sales between 2002-2003; Consumers patronizing Fairtrade products; Quality control of fair trade products; Marketing of Fairtrade brands; Mainstream companies' introduction of fair trade products; Importance of education.
ACCESSION #
13736382

 

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