Interpretation of dreams

Jones, Morag Cuddeford
July 2004
Brand Strategy;Jul/Aug2004, Issue 184, p20
Trade Publication
Looks at the marketing success of Honda Motor Co. Ltd. Success of a Cog TV advertisement featuring a domino-effect activation of every single component of the Honda Accord car; Results of a brand tracking by Simpson Carpenter; Rational underpinnings of the car brand; Car buyers' perception of Honda; Debate over whether Honda has achieved the emotional connection; Future plans of Honda.


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