TITLE

Interpretation of dreams

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
July 2004
SOURCE
Brand Strategy;Jul/Aug2004, Issue 184, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the marketing success of Honda Motor Co. Ltd. Success of a Cog TV advertisement featuring a domino-effect activation of every single component of the Honda Accord car; Results of a brand tracking by Simpson Carpenter; Rational underpinnings of the car brand; Car buyers' perception of Honda; Debate over whether Honda has achieved the emotional connection; Future plans of Honda.
ACCESSION #
13736378

 

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