TITLE

Market your brand and it will market you

AUTHOR(S)
Fitzgerald, Niall
PUB. DATE
July 2004
SOURCE
Brand Strategy;Jul/Aug2004, Issue 184, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reveals the contributions of advertising to business. Benefits of advertising; Factors contributing to the long and healthy life of a brand; Unintended consequences of advertising that have questionable effects on people as a whole; Responsibility of advertiser for the aggregate effect of advertising.
ACCESSION #
13736374

 

Related Articles

  • Soundoff. Tilley, Josh; Sellers, Rob; Bainsfair, Paul; Gill, Nick // Campaign;7/18/2014, p21 

    Several letters to the editor are presented in response to the article published in previous issue including the article "Will Amazon Fire impact media on the high street?," published in the July 4, 2014 issue of the journal, "How much more can new business cost agencies?," published in the July...

  • Most Effective Use of Sales Promotion and Point of Purchase.  // Media: Asia's Media & Marketing Newspaper;6/30/2006, Special section p23 

    The article presents information on some advertising campaigns that got the Asian Marketing Effectiveness Awards in the most effective use of sales promotion and point of purchase category. The television advertising for the Pepsi brand products with tag line "Khufia," created by advertising...

  • ADWATCH.  // Media: Asia's Media & Marketing Newspaper;10/7/2005, p27 

    This section presents information about a research conducted about advertisement recall in Thailand. Some of the companies and brands which were recalled by participants of the survey include Unif, Honda Motor Co. Ltd., Isuzu D-Max Pickup, Dove Moisturizer Cream Shampoo, OMO Plus Detergent...

  • ACCOUNTS IN REVIEW. Zammit, Deanna // Adweek Eastern Edition;11/10/2003, Vol. 44 Issue 44, p18 

    Presents a chart listing a brief information on advertising agencies used by different companies and brands along with their advertising expenditures as of November 10, 2003.

  • Branded utilities are not actually new. Duncan, Alastair // Marketing Week;11/20/2008, Vol. 31 Issue 47, p40 

    The article presents the author's comments on the importance of brand name products for customers. The author says that such products are useful for capturing the imagination of consumers. According to the author, advertising agencies need to explain why it is so important for brands to behave...

  • WHAT CLIENTS WANT. Chase, James; Iskowitz, Marc // Medical Marketing & Media;Nov2011, Vol. 46 Issue 11, p49 

    The article focuses on client's wants with regards to agency-client relationship. It notes that majority of clients wanted to work with an agency which is a true strategic and creative partner for the company's brand and embraces collaborative relationships. Clients also preferred agencies which...

  • Kidspace pours £3m into launch.  // Marketing (00253650);5/5/2005, p2 

    The article reports that Kidspace, a new children's entertainment centre brand, is planning a £ 3 million launch in Great Britain and has hired Crayon as its advertising agency. The business was handed to Crayon without a pitch, includes radio, door drops, direct mail, and national and local...

  • Debunking the Consolidation Myth. McMains, Andrew; Baar, Aaron; Lovel, Jim // Adweek;2/20/2006, Vol. 47 Issue 8, p6 

    The article reports that business enterprises are using more than one advertising agencies to market their brands. Coca-Cola Co. once employed more than 20 agencies globally and continues to share the wealth. Now others, including Walt Disney Parks & Resorts, Motorola, Macy's and Sony...

  • Oasis. Mangos, Damon // Revolution (14605953);Dec2008, p72 

    The article presents information on the integrated advertising campaign Run Cactus Kid Run designed by Glue for Oasis. The campaign is shown in TV spots, outdoor and online advertisement. The advertisement focuses on some lovestruck kids including one with a follicle problem. The campaign...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics