TITLE

BRAND MOT

AUTHOR(S)
Jones, Morag Cuddeford; Angelopoulos-Daskalaki, Gianna
PUB. DATE
July 2004
SOURCE
Brand Strategy;Jul/Aug2004, Issue 184, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents views of executives and specialists on how the Athens Olympics 2004 brand can recover. Py Gerbeau; Karen Earl; Jonathan Hall; Stuart Winter. INSET: ATHENS RESPONSE.
ACCESSION #
13736368

 

Related Articles

  • PY's big adventure. Syrett, Michel // Director;Jun2001, Vol. 54 Issue 11, p50 

    Talks about the achievements of Py Gerbeau, former chief executive and board director of The Millennium Experience Co. Ltd. or the Millennium Dome in Great Britain, during his administration. Details on his plan to increase visitor rates at the Dome; Description of his management style.

  • Gerbeau takes seat on C&R board .  // EG: Estates Gazette;4/19/2003, Issue 316, p25 

    Capital&Regional (C&R) has appointed former Dome chief P.Y. Gerbeau to its main board. Gerbeau joined C&R in 2001 to run its leisure property division and lead the expansion of its ski slope-based Xscape concept. Gerbeau now heads the combined leisure property activities of the company, branded...

  • The torch bearer. Thomas, Daniel // Marketing Week;10/2/2003, Vol. 26 Issue 40, p26 

    Profiles Keith Mills, founder of Nectar and Air Miles in Great Britain. Career and personal background; Impact of Mill's marketing expertise on the London Olympic bid team; Details on the marketing strategy used by Mills in running the business.

  • Olympic venues body hunts chief.  // Marketing (00253650);6/1/2006, p2 

    The article reports that the Olympic Delivery Authority (ODA) is looking for a head of marketing to oversee its communications strategy ahead of the 2012 Olympic Games to be held in London, England. The organization, which will deliver the venues and infrastructure for the 2012 Olympic and...

  • Olympics seeks chief for £62m account.  // Marketing Week;4/8/2004, Vol. 27 Issue 15, p7 

    Reports on the marketing director being sought by the International Olympics Committee (IOC) as part of an overhaul of its marketing and sponsorship structure. Responsibilities of the marketing director; Structure of the sponsorship functions of the IOC.

  • Olympic body picks global broadcast head.  // Marketing Week;12/11/2003, Vol. 26 Issue 50, p12 

    Reports on the promotion of International Olympic Committee (IOC) marketing chief Michael Payne to head of the broadcasting team. Restructure of the management team of IOC.

  • BIENTÔT LONDRES 2012 !Face à la multiplication des événements et au développement du pseudo-parrainage, comment le Comité National Olympique Sportif Français protège et valorise le sponsoring olympique. Mazodier, Marc // Decisions Marketing;oct-dec2011, Issue 64, p79 

    No abstract available.

  • Keep feeding the flame. Lester, Robert // Marketing Week;7/14/2005, Vol. 28 Issue 28, p24 

    Focuses on the role of London 2012 chief executive Keith Mills and marketing director David Magliano in getting the Olympic Games 2012 to London, England. Efforts in raising public and corporate support to London's Olympic bid; Professional background of Mills and Magliano.

  • Letters. Mills, Keith; Thanigasalam, Manoj; Pavitt, Sam; Garvey, Danny; Wells, Ken // Marketing (00253650);2/5/2005, p31 

    The article presents several letters to the editor. Role of Dome place in London Olympics bid; Comments on burberry brand; Views regarding giving support to Great Britain's brand.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics