Stepford Wife branding

Mitchell, Alan
July 2004
Brand Strategy;Jul/Aug2004, Issue 184, p9
Trade Publication
Warns that companies are trying to control employees' beliefs and values in their quest for internal branding. Problems facing brand building and living the brand's values; Case study of a company boasting its success in getting its employees to live its brand values; Elements essential for any organization wanting to build a brand.


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