TITLE

Stepford Wife branding

AUTHOR(S)
Mitchell, Alan
PUB. DATE
July 2004
SOURCE
Brand Strategy;Jul/Aug2004, Issue 184, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Warns that companies are trying to control employees' beliefs and values in their quest for internal branding. Problems facing brand building and living the brand's values; Case study of a company boasting its success in getting its employees to live its brand values; Elements essential for any organization wanting to build a brand.
ACCESSION #
13736366

 

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