TITLE

All because the lady didn't love…

PUB. DATE
July 2004
SOURCE
Brand Strategy;Jul/Aug2004, Issue 184, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines Milk Tray Bar, an extension of Cadbury's Milk Tray chocolate box. Changes in size and combination of flavors; Sales of Milk Tray Bar; Popularity of the chocolate in Great Britain.
ACCESSION #
13736364

 

Related Articles

  • Creme of the crop. WEST, TRACY // Forecourt Trader;Dec2013, p36 

    The article focuses on Easter confectionery such as Cadbury Creme Eggs which mark the end of the Christmas season. The 2014 Gooless promotion for Cadbury which includes retailers being able to receive the same amount of the prize won by winning eggs they sell, the second hatching of Kinder...

  • Cadbury: fighting for fat freedom.  // MarketWatch: Food;June 2003, Vol. 2 Issue 6, p7 

    Reports on the efforts of Cadbury to counter criticisms on its controversial Get Active program. Possibility of the introduction of an anti-obesity legislation in Great Britain to regulate marketing of confectionery to children; Alleged contradictions in Cadbury's program; Confectionery...

  • Confectionery companies encounter melamine scares.  // Candy Industry;Oct2008, Vol. 173 Issue 10, p12 

    The article reports on the impact of the outbreak of melamine-tainted milk in China to confectionery companies in the U.S. It states that confectionery company, including Cadbury Schweppes PLC, The Hershey Co., and Mars Inc., have conducted tests to evaluate the presence of melamine on its...

  • COMPANY NEWS.  // Food Manufacture;Mar2002, Vol. 77 Issue 3, p11 

    Reports developments related to the chocolate industry in Great Britain as of March 2002. Increase of energy costs of Cerestar; Percentage rate of increase of the chocolate sales of Cadbury Schweppes; Closure of Ovaltine plant.

  • Cadbury keeps its ad strategy under wraps. Barrett, Lucy // Marketing Week;11/11/1999, Vol. 22 Issue 41, p20 

    Analyzes the media strategy of Paris, France-based chocolate maker Cadbury Schweppes. Implementation of the firm's global brand strategy by Alan Palmer; Comparison of the firm's brand strategy to other chocolate makers; Decision to sell its soft drinks division to concentrate on its...

  • The Dairy Milky Way. Mahalingam, T. V. // Business Today;8/10/2008, Vol. 17 Issue 16, p45 

    The article reports on the plan of Cadbury Schweppes PLC to expand its business operations in 2012-2013 in India. It reveals that the company comprises 70 percent of the country's chocolate industry which is included in its list of countries with the highest generated revenue. The company...

  • Halls Soothers advert is back.  // Wholesale News (Lewis Business Media LTD);Jan2011, Issue 1, p51 

    The article offers brief information on the Halls Soothers chocolate candy from Cadbury Schweppes PLC.

  • Velvet treat.  // Forecourt Trader;Mar2014, p60 

    The article describes the Cadbury Eclairs velvet chocolate launched in 2014.

  • Twirl gets into sharing packs.  // Grocer;8/6/2011, Vol. 234 Issue 8016, p25 

    The article reports on the launching of Cadbury Twirl Bites from Cadbury.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics