July 2004
Brand Strategy;Jul/Aug2004, Issue 184, p6
Trade Publication
Presents news briefs concerning marketing, compiled as of July/August 2004. McDonald's launching of a global Olympic-themed advertising campaign based on its 'I'm lovin' it' strapline to support its sponsorship of Athens 2004; Investment of Siemens Mobile in an advertising campaign developed by TBWA; Cadbury Trebor Bassett's development of a chocolate called Cadbury Snaps; Coca-Cola Germany's launching of Ipsei.


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