Insurance frustrates online shoppers

Maurice, Alex
December 1998
National Underwriter / Life & Health Financial Services;12/7/98, Vol. 102 Issue 49, p40
Discloses the findings of the telephone survey NetSmart IV--E-Commerce: Internet Users Mean Business on Internet users' reaction on insurance Web sites. Percentage of respondents who were disappointed by insurance Web sites that are not user-friendly; Total percentage of respondents who were interested in shopping online for insurance; Importance of the Internet as a marketing tool.


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