Honing your positioning skills

Weylman, C. Richard
December 1998
National Underwriter / Life & Health Financial Services;12/7/98, Vol. 102 Issue 49, p17
Advises financial service providers on expanding their business flow through marketplace positioning and promotion. Solid commitment required by positioning; Promotion as a specialized form of communication in the financial service industry; Importance of communicating from the other's point of view.


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