TITLE

Honing your positioning skills

AUTHOR(S)
Weylman, C. Richard
PUB. DATE
December 1998
SOURCE
National Underwriter / Life & Health Financial Services;12/7/98, Vol. 102 Issue 49, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Advises financial service providers on expanding their business flow through marketplace positioning and promotion. Solid commitment required by positioning; Promotion as a specialized form of communication in the financial service industry; Importance of communicating from the other's point of view.
ACCESSION #
1373321

 

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