TITLE

Unified Strategy

AUTHOR(S)
Hart, Ellen
PUB. DATE
December 1998
SOURCE
Executive Excellence;Dec98, Vol. 15 Issue 12, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on leadership and marketing strategy. Elaboration on questions to assess the degree of penetration of the strategic direction.
ACCESSION #
1372102

 

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