TITLE

INSIGHT: DRIVING ONLINE BOOKINGS

AUTHOR(S)
Pirwitz, Claudette
PUB. DATE
July 2004
SOURCE
Hospitality Upgrade;Summer2004, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents results of a survey at how consumers research and make travel plans online. Use of the Internet and online travel agency sites such as Expedia.com and Travelocity.com; Weight on travel planning carried by personal recommendations of family and friends; Likelihood for consumers to book activities through a hotel/lodging site than through an online agency.
ACCESSION #
13713423

 

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