BRAND VS. INDEPENDENT Brand Value is Manifested in Many Ways

Drum, Paula
July 2004
Hospitality Upgrade;Summer2004, p18
Trade Publication
Focuses on the ways in which the value of hotels associated with a franchised brand is being shown. Benefit of brand awareness; Differentiation of a hotel by a strong brand which creates a compelling purchase proposition; Trust in brands resulting to increased consumer confidence about their purchases; Offer of the power of partnership with both parties working toward a common goal.


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