TITLE

BRAND VS. INDEPENDENT Brand Value is Manifested in Many Ways

AUTHOR(S)
Drum, Paula
PUB. DATE
July 2004
SOURCE
Hospitality Upgrade;Summer2004, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the ways in which the value of hotels associated with a franchised brand is being shown. Benefit of brand awareness; Differentiation of a hotel by a strong brand which creates a compelling purchase proposition; Trust in brands resulting to increased consumer confidence about their purchases; Offer of the power of partnership with both parties working toward a common goal.
ACCESSION #
13713421

 

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