WestCoast Centralizes for Control, Consistency--and Customers

July 2004
Hospitality Upgrade;Summer2004, p10
Trade Publication
Reports on the implementation of a MICROS OPERA central reservations system by WestCoast Hotels' corporate office in Spokane, Washington. Number of properties and rooms of the hotel chain; Centralization of third-party Internet distribution; Monitoring of local competitors as well as the company's own properties' performance.


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