TITLE

BRIEFS

PUB. DATE
July 2004
SOURCE
Multichannel News;7/5/2004, Vol. 25 Issue 27, p23
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents updates on cable TV programming industry in the U.S. as of July 2004. Advertising technology that will be offered by the Weather Channel that will allow advertisers to customize commercials according to time; Plan of GSN to run an online Lucky Stars Sweepstakes to market the series premiere of "Celebrity Blackjack"; Plan of WE: Women's Entertainment to give away a home as part of its "She House" sweepstakes.
ACCESSION #
13712348

 

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