Showtime Enters Second SVOD Phase

Stump, Matt
July 2004
Multichannel News;7/5/2004, Vol. 25 Issue 27, p13
Reports on the plan of Showtime Networks Inc. to move from overall awareness to trial usage and differentiate between the benefits of subscription video-on-demand (SVOD) and digital video recorders. Remarks from Geof Rochester of Showtime on the world of marketing SVOD; Number of subscribers of the company; Significance of a joint SVOD-DVR marketing campaign conducted by Showtime with Time Warner Cable.


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