Ops, Panasonic Hype HD

Donohue, Steve
July 2004
Multichannel News;7/5/2004, Vol. 25 Issue 27, p2
Reports on the plan of Panasonic and several major cable operators to kick off an high definition (HD)TV marketing campaign in July 2004 to entice consumers to upgrade to HD in time for the coverage of the Summer Olympics by NBC in August 2004. Agreement of NBC with Sony on HDTV feed of the Olympics; Remarks from Andy Addis of Comcast Corp. on the likely impact of the agreement on Panasonic; List of MSO contributing cash and local ad-sales inventory for the Panasonic promotion.


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