TITLE

Marketing by e-mail

AUTHOR(S)
Blankenhorn, Dana
PUB. DATE
December 1998
SOURCE
Advertising Age's Business Marketing;Dec98, Vol. 83 Issue 12, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on tools or programs used by marketers to reduce their flow of outgoing electronic mail while generating more sales from it. Putting of e-mail recipients into databases that lets managers deliver pitches to specific users; Users' signing up for lists managed by programs such as Revnet Systems' Unity Mail 2.0 and Lyris from Lyris Technologies.
ACCESSION #
1370486

 

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