Marketing by e-mail

Blankenhorn, Dana
December 1998
Advertising Age's Business Marketing;Dec98, Vol. 83 Issue 12, p19
Trade Publication
Reports on tools or programs used by marketers to reduce their flow of outgoing electronic mail while generating more sales from it. Putting of e-mail recipients into databases that lets managers deliver pitches to specific users; Users' signing up for lists managed by programs such as Revnet Systems' Unity Mail 2.0 and Lyris from Lyris Technologies.


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