Affluent Americans: Do They Look Like Your Clients?

July 2004
Journal of Financial Planning;Jul2004, Vol. 17 Issue 7, p18
Academic Journal
This article deals with some interesting characteristics of affluent U.S. citizens and their views of advisors and financial service companies. Among the views are that the three most commonly used professionals are accountants, financial planners/advisors, and insurance agents, that accountants and attorneys are the most trusted, and that almost three-quarters of the affluent use more than one advisor, with half saying they enjoy comparing the advice they acquire from multiple advisors. But of those who use a financial planner or advisor, only 45 percent say they have complete trust in the advice they receive. Fifty percent somewhat trust their planner or advisor.


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