TITLE

Bobos and Balsamic Vinegar

AUTHOR(S)
Lee, Shelley E.
PUB. DATE
July 2004
SOURCE
Journal of Financial Planning;Jul2004, Vol. 17 Issue 7, p10
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article focuses on the classification of affluent U.S. citizens as Bobos, who are bourgeois bohemians, which is an unlikely blend of mainstream culture and 1960s-era counter-culture who define age, are the new cultural, intellectual, and financial elite, and whose status codes govern social life. Most of all, according to author David Brooks, Bobos are an elite based on brainpower and merit, rather than pedigree or lineage. For the most part, they are baby boomers, and are likely the ones who, according to magazine editor Sheryl Tucker, seek the vacation experience, the stainless steel kitchen and the deep connection with family friends.
ACCESSION #
13700552

 

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