Intelligence for the masses

Tyler, Geoff
May 2004
Management Services;May2004, Vol. 48 Issue 5, p24
Academic Journal
Microsoft's announcement at the start of 2004 of its Server Reporting Services emanating from its SQL database presence arguably addresses the mid-size information technology applications market. But the vendors who have been busy with the large end-users are nevertheless taking note. Product entries from Cognos and Microstrategy underscore this point. Additionally, Business Objects acquisition of Crystal Decisions has further fueled the interest in reporting together with Microsoft's Reporting Services. By the end of 2003, convergence was established to conclude that a single vendor can be selected for both reporting and enterprise business intelligence suites feature sets. What people seek, are a reduction in the complexity of systems, improved ease of use and integration for these overlapping technologies and decreased costs of support, license fees, maintenance and training. Reporting Services combines the data management capabilities of SQL Server and Windows Server with Office System applications to deliver real-time information to support daily operations and drive decisions. It supports a range of common data sources, and output formats. Using Microsoft Visual Studio .NET and the Microsoft .NET Framework, developers can leverage the capabilities of their existing information systems and connect to custom data sources, produce additional output formats, and deliver to a variety of devices. By integrating with Microsoft Visual Studio .NET, Reporting Services provides a drag-and-drop development environment for most report-generation tasks while still leaving the door open to harness the full power of Visual Studio .NET to further customize or extend reports.


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