New book uses storytelling to develop people & organisations

May 2004
Management Services;May2004, Vol. 48 Issue 5, p3
Academic Journal
This article provides information on the book "Tales for Change," published on April 22, 2004, helps managers, trainers, educators and coaches to reinforce key messages or stimulate fresh thinking. The book includes 50 tried and tested tales that can be used in a change management context. These tales can be used to communicate ideas, aid memorable learning, encourage brainstorming sessions, develop training and reflection, as well as help those involved to cope with the stress of change, increase emotional intelligence levels and increase creativity. The stories themselves have either been specially written by the author or carefully selected from all areas of learning and literature. The author, Margaret Parkin, has a Master's degree in training and development and a master practitioner qualification in neurolinguistic programming.


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