TITLE

Canon aims cameras at us

PUB. DATE
June 2004
SOURCE
Management Services;Jun2004, Vol. 48 Issue 6, p28
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Canon Inc. has fired a loud salvo in digital cameras aimed at both consumers, or occasional business and professional business users. There are seven all told and they include among them features that can make life a lot easier for the business user whose photographs, of course, have to quickly enter other spheres of activity via a direct interface or network. In brief, there are two new PowerShot models. One is an entry-level model but nevertheless with a print/share button and extended print functionality. The other is slightly more adorned with things like optical zoom and 13 shooting modes for rapid point-and-shoot stuff. Next come three IXUS cameras, one of 3.2, one 4 and one 5 mega pixels. Finally, two more PowerShot models, these being hybrids. One is a 3.2 mega pixel camera with digital still capability to rival many single purpose digital cameras and digital video quality that will delight many camcorder users. The other is a top-of-the-range 8.0 mega pixel with an abundance of features that even Canon admits were hitherto reserved for their high-end digital single-lens reflex cameras to deliver what the company claims to be outstanding performance and exceptional image quality.
ACCESSION #
13700279

 

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