TITLE

The Sweet Taste of Success

AUTHOR(S)
Weinberger, Joshua
PUB. DATE
July 2004
SOURCE
CRM Magazine;Jul2004, Vol. 8 Issue 7, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks into the customer management practices of Ben & Jerry's Homemade ice cream company. Problems encountered with customer inquiries, according to consumer services coordinator Lisa Sholk; Benefits from using a knowledge base solution package from RightNow Technologies; Aspects of the customer service system that need resolution.
ACCESSION #
13697530

 

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