TITLE

E-Banking or Branch Banking? Preference of Senior Citizens in Kerala

AUTHOR(S)
Jayachandran, Ambili
PUB. DATE
May 2019
SOURCE
IUP Journal of Bank Management;May2019, Vol. 18 Issue 2, p19
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
E-banking has made lives easier not only for banks, but also for customers. In spite of the various advantages of e-banking, the acceptance level of the same among the senior citizens in Kerala seems to be stumpy relative to branch banking. Kerala's banking customers, especially the senior citizens, have not yet adopted many of the e-banking services. The study tries to find out the type of banking--branch banking or e-banking--that is most preferred by customers belonging to the 50-plus age group category and the reasons for such preference. Survey method is used for the study and a sample of 400 banking customers belonging to "50-plus" age group is chosen through convenience sampling. The study relies on both primary and secondary data. Branch banking is found to be the most approachable form of banking across all age groups since it offers personalized dealings. The only e-banking service that they prefer is ATM for withdrawing cash.
ACCESSION #
136927746

 

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