DaimlerChrysler renews IOC deal

June 2004
Marketing (00253650);6/23/2004, p8
Trade Publication
DaimlerChrysler AG has extended its long-standing sponsorship agreement with the International Olympic Committee (IOC). The car maker will retain its status as an official supplier to the Olympics until the 2012 Games as part of the seven-figure deal. Although not part of the IOC's top-tier sponsorship program, DaimlerChrysler has been an Olympic partner since 1991. Despite a wave of bad press surrounding the build-up to the Athens games this summer, DaimlerChrysler is the latest commercial partner to renew its commitment to the IOC.


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