Wireless To Go

July 2004
Wireless Week;7/1/2004, Vol. 10 Issue 14, p30
Trade Publication
Provides information on the partnership of AT&T Wireless with McDonald's and Kellogg's to promote text messaging in the U.S. Games that are found on McDonald's to-go bags and Kellogg's cereal boxes that can be answered through text messaging; Statement issued by Jeremy Pemble, AT&T spokesman, on the promotional campaign; Number of to-go bags and cereal boxes to be used in the promotion.


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