TITLE

It's The Surreal Thing

AUTHOR(S)
Rockwell, Mark
PUB. DATE
July 2004
SOURCE
Wireless Week;7/1/2004, Vol. 10 Issue 14, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on the use of Global Positioning System (GPS)/wireless phone cans for a promotional campaign of Coca-Cola. Features of the promotional campaign; Aim of the campaign; Description of the GPS/wireless phone cans.
ACCESSION #
13678984

 

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