Measurement is coming, let's embrace it

Labrow, Peter
April 2004
IT Training;Apr2004, p24
Trade Publication
Jonathan Wall, marketing director at e-retailer dabs.com recently told me that he only undertakes marketing initiatives that can be precisely measured. A recent survey by KnowledgeAdvisors in Chicago, found that around 70 per cent of firms don't measure the business impact of training. The groundswell to measure training has been a long time coming, a low rumble of discontent that we've heard for over a decade, but which has generally been muffled by claims of it's too difficult or too expensive. Every single statistic gathered by such systems is a solid argument for training. Used correctly, tools like Metrics that Matter will enable training departments to assess the business impact from a training program and predict the business impact of proposed programs. They will enable suppliers and in-house teams to be ranked and selected on performance. Many business leaders say that their workforce is their biggest asset, these kinds of measurement tools enable such claims to be quantified.


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