Pitman to target corporate market

Lloyd, Tom
April 2004
IT Training;Apr2004, p11
Trade Publication
Pitman Training Ltd. is trying to break away from its image as a supplier of shorthand and typing course to focus on information technology user training in the corporate market. The company has offered IT courses in a variety of office skills for years, and has dabbled in the business market, but this is its first attempt at grabbing a significant share of the corporate market. Michael Graham, managing director of Pitman, says that the company will continue to run office skills courses, but also has a lot to offer to business. In particular, he believes the stability of the firm, established in 1837, will be attractive to corporate buyers. The corporate training market needs the stability, quality, flexibility and expertise. Graham adds that the firm has picked up quite a lot of business from former Informatics customers without having to give them discounts. The company will also go onsite to run internal training projects for companies, and in the past has worked with Sainsbury's and HSBC.


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