TITLE

Big Lots shifting ad dollars

AUTHOR(S)
Corral, Cecile B.
PUB. DATE
June 2004
SOURCE
Home Textiles Today;6/28/2004, Vol. 25 Issue 42, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the improvement plans of Durant, Oklahoma-based home textile retailer Big Lots Inc. for 2004. Advertising and merchandising upgrades; Enhancement of in-stock performance.
ACCESSION #
13621161

 

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