TITLE

Key Message is Consistency

AUTHOR(S)
Marksbury, Davis
PUB. DATE
June 2004
SOURCE
Multichannel News;6/28/2004, Vol. 25 Issue 26, p69
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of customer communication for telecommunications companies. Comment from Bill Chambers, group director of research and services at Doculabs; Demands of the eGeneration; Other customer-contact points aside from the Web; Importance of delivering personalized customer information through all channels of customer communication; Considerations in developing a multi-channel strategy for customer communication.
ACCESSION #
13618722

 

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