Key Message is Consistency

Marksbury, Davis
June 2004
Multichannel News;6/28/2004, Vol. 25 Issue 26, p69
Focuses on the importance of customer communication for telecommunications companies. Comment from Bill Chambers, group director of research and services at Doculabs; Demands of the eGeneration; Other customer-contact points aside from the Web; Importance of delivering personalized customer information through all channels of customer communication; Considerations in developing a multi-channel strategy for customer communication.


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