TITLE

Terayon Helps Cox Tackle HD Ad Insertion

AUTHOR(S)
Stump, Matt
PUB. DATE
June 2004
SOURCE
Multichannel News;6/28/2004, Vol. 25 Issue 26, p61
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that Cox Communications Inc. used a technology from Terayon Communications Systems Inc. to insert advertisements to its high definition television ESPN programming in Rhode Island. Operations of the Terayon technology used by Cox; Comment from Mark Jeffrey, director of product marketing and partner development at Terayon; Remark from Guy McCormick, Cox Media vice president of technical operations.
ACCESSION #
13618639

 

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