Terayon Helps Cox Tackle HD Ad Insertion
- Advertisers Slow to Adopt HD. // TV Technology;2/16/2011, Vol. 29 Issue 4, p26
The article focuses on the report of Extreme Research regarding the use of high definition (HD) television (TV) of advertisers, which reveals a decline from 14% in the third quarter of 2010 to 13% in the fourth-quarter of 2010.
- HD goes into Hospital. // TVB Europe;May2003, Vol. 12 Issue 5, p14
Reports on the installation of the Dveous/high definition system in television studios in London, England. Power capacity; Way of producing high-end television commercials; Improvement of the animation process.
- TBC, Crawford take the HD route. Giardina // SHOOT;07/03/98, Vol. 39 Issue 27, p7
Reports creation of high-definition television (HDTV) advertisements by the TBS On-Air Promotions in Atlanta, Georgia. Broadcast of the HDTV advertisements on analog systems; Views of TBS senior producer/director Kelly McGinnis on the promotions; Context of the Goodwill Games Image Campaign.
- Chicken or the egg? Suydam // SHOOT;12/05/97, Vol. 38 Issue 49, p31
Reports on the implications of the transition to high-definition television (HDTV) to United States television commercial postproduction houses. Standard of the Federal Communications Commission; Uncertainty making commercial producers hesitant to invest in HDTV; Issue of whether people will...
- Drawing a line in the sand. Soter, Tom // SHOOT;05/01/98, Vol. 39 Issue 18, p44
Discusses the impact of high definition television on the film-editing sector of the United States television-spot production industry. Way for postproduction firms to expand into other sectors beyond commercials; Opportunity for online houses to outdistance their offline competitors.
- Second Childhood. Lindauer, John // SHOOT;01/29/99, Vol. 40 Issue 4, p4
Examines the possible impact of high definition television (HDTV) technology on commercial directors. Younger directors' exposure to innovations such as the telecine equipment and coloring technologies; Color correction and visual effects applications of HDTV; Old-school directors' disdain...
- Why are ads still analog if it's so easy to go HD? Bulik, Beth Snyder // Advertising Age;6/26/2006, Vol. 77 Issue 26, p15
The article discusses the reason majority of television advertisements are still shot and shown in standard-definition analog format in the U.S. The typical reasons given for not using high-definition (HD) format are a familiar triumvirate of cost, audience and content. The extra fee for...
- Future shock. // SHOOT;08/22/97, Vol. 38 Issue 34, p31
Presents a roundtable discussion on high definition television (HDTV) and its impact on television advertising in the United States. Prospects for HDTV adoption; Commitment of broadcasters to HDTV; Effects on the cost of posting commercials; Convergence of computers with television.
- SPOT WATCH. // Multichannel News;10/25/2004, Vol. 25 Issue 43, p28
Provides information on the high definition television commercial produced by Cox Communications Inc. in October 2004. Details of the advertisement; Photographs of the commercial.