TITLE

TV's Sports Utility Vehicle

AUTHOR(S)
Umsted, R. Thomas
PUB. DATE
June 2004
SOURCE
Multichannel News;6/28/2004, Vol. 25 Issue 26, p50
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the sports programming of DirectTV, a direct broadcast satellite television operator. Year when the company aired the National Football League's Sunday Ticket; Comment from Ed Dresser, executive vice president of strategic planning and business development at the National Basketball Association; Importance of the sports packages for the development of DirectTV; Remark from Stephanie Campbell, executive vice president of programming at DirectTV.
ACCESSION #
13618594

 

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