Uph. source Richter eyes East Coast for growth push

Evans, Gary
June 2004
Furniture/Today;6/28/2004, Vol. 28 Issue 42, p4
Trade Publication
Cites the corporate expansion plans of Los Angeles, California-based contemporary upholstery producer Richter Furniture. Decision of management to target the U.S. east coast for its corporate growth; Appointment of industry veteran Bob Eller by company president Braden Richter as the expansion director; Business strategy used in the West; Plan of Eller to sell to the Top 100 accounts, build strong networks of independents and establish an eastern factory.


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