TITLE

Radio biz picking up static on rating gauge

AUTHOR(S)
Goldsmith, Jill
PUB. DATE
June 2004
SOURCE
Variety;6/28/2004, Vol. 395 Issue 7, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the introduction of Portable People Meter (PPM), a device that picks up codes in radio and television broadcasts and offers instant feedback, as an alternative to the diary data rating system method from Arbitron, for the U.S. radio broadcasting industry in 2004. Problems facing the industry; Disadvantages of the diary data; Advantages of PPM over diary data method.
ACCESSION #
13616832

 

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