Radio biz picking up static on rating gauge

Goldsmith, Jill
June 2004
Variety;6/28/2004, Vol. 395 Issue 7, p6
Trade Publication
Reports on the introduction of Portable People Meter (PPM), a device that picks up codes in radio and television broadcasts and offers instant feedback, as an alternative to the diary data rating system method from Arbitron, for the U.S. radio broadcasting industry in 2004. Problems facing the industry; Disadvantages of the diary data; Advantages of PPM over diary data method.


Related Articles

  • Ayear after format changes, how 5 radio stations are faring. Hatfield, David // Inside Tucson Business;1/25/2013, Vol. 22 Issue 34, p14 

    The article focuses on the Arbitron ratings which shows the performance of five radio stations in Tucson, Arizona after a format change in October and November 2011. It states that Groove KTGV 106.3-FM was the most successful station, seconded by i97-5 KSZR 97.5-FM. It mentions that La Preciosa...

  • New ratings: Big Brother or big bother? Sonderman, Joe // St. Louis Journalism Review;Dec2007, Vol. 37 Issue 301, p20 

    The article presents a series of news briefs concerning radio in the St. Louis, Missouri area. The author states that the radio broadcasting reporting company Arbitron has altered its procedures for assessing ratings that will likely impact radio directed a urban audiences. The author also...

  • Taking the Measure of 21st Century Listeners. Gaudio, Thomas // njbiz;12/18/2006, Vol. 19 Issue 51, p20 

    The article offers information on the Portable People Meter, a device from Arbitron that picks up inaudible codes embedded into broadcasts to measure people's radio listening habits. The device resembles a 1980s-era beeper, which is expected to replace surveys and diaries that are sent to...

  • Arbitron Preps for PPM Launch in Philadelphia. Bachman, Katy // MediaWeek;9/4/2006, Vol. 16 Issue 31, p4 

    This article talks about Arbitron's preparation to launch its portable people meter (PPM) device. Arbitron has begun installing its PPM system in Philadelphia, Pennsylvania and is recruiting a panel of 2,040 consumers to carry the cell-phone sized PPM device. The device will replace the...

  • Clear Channel agrees to Arbitron system. Sutel, Seth // Marketing News;4/1/2007, Vol. 41 Issue 6, p35 

    This article reports that Clear Channel Communications Inc., the largest radio broadcaster in the United States, has reached a deal to use an electronic ratings system from Arbitron Inc. Clear Channel's acceptance of the Portable People Meter could speed up its adoption by the greater radio...

  • SBS Adults 25-54 Share Ranks No. 1 in N.Y., L.A. Bachman, Katy // MediaWeek;7/26/2004, Vol. 14 Issue 28, p4 

    Focuses on the rating of Spanish Broadcasting System (SBS) in Arbitron's Spring radio book in the U.S. as of July 2004. Increase in the percentage of its listener's share in New York and Los Angeles, California; Information on the SBS Contemporary Hit Radio station in New York.

  • Survey Says: Online Radio Gaining in Popularity. Heine, Paul // MediaWeek;4/20/2009, Vol. 19 Issue 16, p6 

    The article reports that research conducted by the mass media rating service Arbitron indicated that the number of persons listening to Internet radio broadcasting increased significantly in 2008. A survey found that the number of U.S. residents who listen to Internet radio at least once a week...

  • CC Spurs Arbitron Action. Bachman, Katy // MediaWeek;6/20/2005, Vol. 15 Issue 25, p6 

    Deals with the request for proposal of Clear Channel for a more advanced radio ratings service than the diary-based service from Arbitron. Impact on the commercialization of the portable people meter ratings service of Arbitron; Outlook of John Hogan, CEO of Clear Channel on radio ratings...

  • On Eve of PPM, Politicians, Broadcasters Seek Review.  // MediaWeek;10/6/2008, Vol. 18 Issue 35, p6 

    The article reports on delays in the implementation of the Arbitron Inc. portable people meter (PPM) ratings service for the radio industry. The request of U.S. Senators Dick Durbin and Barack Obama that Arbitron delay implementation until the Media Rating Council (MRC) can accredit the service...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics