Scholastic And Lego Build On Branding Deal To Publish New Series

June 2004
Book Publishing Report;6/28/2004, Vol. 29 Issue 24, p1
Trade Publication
Reports on the publishing deal between Scholastic Inc. and toy manufacturer Lego AG. Terms of the agreement; Publication of books based on the new Lego construction set Knight's Kingdom; Improvement of revenue in children's book publishing.


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