Hunters & gatherers go shopping

Lawrence, Kevin
December 1998
NZ Marketing Magazine;Dec98/Jan99, Vol. 17 Issue 11, p28
Focuses on a study concerning supermarkets in New Zealand. Classification of supermarket shoppers into eight categories; Need for marketers to understand the role of supermarket shopping in people's lives; Importance of familiarity for shoppers; Absence of interest in Internet shopping.


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