TITLE

Hunters & gatherers go shopping

AUTHOR(S)
Lawrence, Kevin
PUB. DATE
December 1998
SOURCE
NZ Marketing Magazine;Dec98/Jan99, Vol. 17 Issue 11, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on a study concerning supermarkets in New Zealand. Classification of supermarket shoppers into eight categories; Need for marketers to understand the role of supermarket shopping in people's lives; Importance of familiarity for shoppers; Absence of interest in Internet shopping.
ACCESSION #
1355329

 

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