Cablers Seeking Model for VOD

Whitney, Daisy
May 2004
Television Week;5/24/2004, Vol. 23 Issue 21, p24
Trade Publication
Reports on the effort of the cable television industry in the U.S. to create a sustainable economic model for video-on-demand (VOD). VOD services offered by cable networks; Failure of programmers and distributors to set a business model for the subscription of the service; Importance of subscription video-on-demand on the success of the service.


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