TITLE

Half-hour all some need to find niche

AUTHOR(S)
Spring, Greg
PUB. DATE
November 1998
SOURCE
Electronic Media;11/30/98, Vol. 17 Issue 49, p1A
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the need for half-hour television shows in the United States to create their own niche. Role of advertisers in half-hour shows; Producers' attempt to develop narrower niches; Emphasis on narrower type of audience.
ACCESSION #
1354609

 

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