Textbook Publishers Get A 40% Bounce From Q1 Sales Overseas

June 2004
Educational Marketer;6/21/2004, Vol. 35 Issue 18, p7
Trade Publication
After a 6.7% decline in textbook exports in 2003, U.S. educational publishers began 2004 with a strong first quarter. Increase in the sales of textbooks to foreign markets by 40% to $96.1 million in the first quarter; Double-digit growth enjoyed by publishers in all but two of the top ten foreign markets; Strongest growth markets; Implications on the educational publishing industry.


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